What is Potlukk?
- Potlukk is an advertising platform that doubles your ad spend by pooling ad budgets with other local, independent businesses to promote advertising themes. It saves you time by generating ads from your existing social profiles and handles ad targeting for you.
- Our ads promote three local businesses in one video ad, acting as interesting, useful content that consumers actually enjoy watching.
What does a Potlukk-supported ad look like?
- Advertising themes are common threads that people share and that businesses want to be associated with. For example, Dog Lovers or New Home Owners are groups of people (or audience segments) that lots of businesses would like to advertise to.
- Potlukk makes it simple for complementary businesses like a dog trainer, a pet-friendly cafe and a veterinarian to advertise together to Dog Lovers in their local area under this main advertising theme.
- Ad budgets are pooled, or combined, so that each business running in an advertising theme shares the load equally and within their budget. No one pays more than their budget and no one pays more than their co-advertisers.
- For example, if Potlukk runs an ad featuring the Dog Trainer, Pet-Friendly Cafe, and Veterinarian, they would each spend the same amount and we use that combined budget to run the ads.
What if my ad budget is different than someone else’s?
- When Potlukk combines businesses, we group by similar budgets, and spend the highest common amount.
- For example, if the Pet-Friendly Cafe and Veterinarian each budget $150 for ads in the month, but the Dog Trainer only budgets $100… Potlukk will take $100 from each of the three businesses, and use that equally-shared budget to run the ads.
Where do people go when they click an ad?
- Potlukk hosts landing pages for each advertising theme. Landing pages feature businesses with profiles we generate for you automatically, based on your existing social feeds. When your business is in the ad, then your business is also featured on the Landing Page.
What does my profile page look like?
- Your profile page on Potlukk.com is automatically generated from your existing social feeds and events - you’ve already done the work to create your social presence already. We’re just helping tell others about it, with no extra work from you!
How much does it cost?
- Our minimum ad spend is just $75/month for a business to participate in Potlukk.
How much time does it take?
- Sign up typically takes around three minutes. Once signed up, you can connect your social media accounts and select which images to feature in your ads. Total setup time for your first Potlukk ad is generally under 10 minutes. Once you’re on the platform, Potlukk will handle the rest.
How long must I sign up for?
- One month at a time, with no long-term commitments or contracts necessary.
How do businesses get put in an ad together?
- Businesses with similar budgets in similar themes are grouped. We work to avoid putting the same type of business in an ad, but we don’t guarantee it.
How do I sign up?